Lost & Found

Making a strong first impression is essential in the modern world of webdesign. Infact, you have only .0005 seconds to make that first impression according to the T&F Group. Using images that both represents the content and tone of your site, while also keeping a good aesthetic will help to improve that impression.

Ready... Set... Go!

A Dream in the Making

There are plenty of occasions that call for more text, and this is one of them! When using large amounts of text, keep in mind what you goal is and what the ideal length is to support it. For example, Medium, a popular community of writers and readers, recommends that you keep longer posts to “7 minutes” to keep readers engaged. Additionally, “This doesn’t mean we should all start forcing our posts to be 7 minutes! There is enormous variance. Great posts perform well regardless of length, and bad posts certainly don’t get better when you stretch them out. What it does mean is that it’s worth writing however much you really need. Don’t feel constrained by presumed short attention spans. If you put in the effort, so will your audience. It’s just math.”

If you are looking for some more tips on how to create longer articles etc. that are more engaging, listed below are a few more useful tips, courtesy of BufferSocial.

The Optimal Width of a Paragraph — 40 to 55 Characters
Before researching this one, I seldom thought about the width of my paragraphs. Readers might not think much of it either, but usability studies and psychology suggest that they notice it nevertheless. What makes this width optimal? At this width, the content appears simple to understand, and readers feel they can comprehend the subject matter. Where’d this data come from? Derek Halpern of Social Triggers synthesized a pair of research studies to arrive at the 40-to-55 character recommendation. The studies he cited include a 2004 meta-analysis by Mary C. Dyson of the University of Reading and a 1992 study by a team of Netherlands researchers.

Step 1: Prepare Yourself

A brief description of the content and, in this case, what follows will prime the viewer for what is ahead. Using images that match the tone of your content increase the impact that you can have on visitors.
“Twenty years from now you will be more disappointed by the things you didn’t do
than by the ones you did do.”
Mark Twain

Step 2: Enjoy Yourself

If you enjoy your work, your viewers will as well. Capturing your passion and excitement about the subject is an excellent way to bring your personality and passion to your website. This will, in turn, give your audience more to identify with. A win-win!

Step 3: Find Yourself.

It is often a good idea to include a conclusion or summary of your content towards the end of your site. Use it as an opportunity to strengthen any lasting impressions or provide resources for more information.

A Whole New You

A whole new website to go with it too! All that is left is to tell the world about it. “If you build it, they will come.” is what they say, but telling a few of your friends to get things started never hurts. It also never hurts to tell Google about your new site, even if they will find you eventually.

This would also be a great place to provide the conclusion or summary of your content, as well as detailing any final points or including a short biography. For example, the following is an excerpt from Wikipedia on William Shakespeare’s biography:

“William Shakespeare was an English poet, playwright, and actor. He was born on 26 April 1564 in Stratford-upon-Avon. His father was a successful local businessman and his mother was the daughter of a landowner. Shakespeare is widely regarded as the greatest writer in the English language and the worl’s pre-eminent dramatist. He is often called England’s national poet and nicknamed the Bard of Avon. He wrote about 38 plays, 154 sonnets, two long narrative poems, and a few other verses, of which the authorship of some is uncertain. His plays have been translated into every major living language and are performed more often than those of any other playwright.”